While working at Oakland University as the Digital Strategy Manager, I worked with the social media team to develop many social media campaigns. We worked on many projects to promote OU on Facebook, Twitter, Instagram and Snapchat and engage our student and alumni audience.

Some of the campaigns we worked on included Snapchat Takeovers where students and alumni would take over the OU Snapchat to tell their stories, funding campaigns for the Student Organic Farm, alumni events such as OU Night at Comerica Park, social norms campaigns to promote healthy student lifestyles, photo contest campaigns, and many more.